5 Ecommerce Strategies You Can Learn from the Games Industry
If you are well-versed in the internet world, you may be more than familiar with the introduction of eCommerce. If you are not familiar with the term eCommerce, you will be glad to know that it is more straightforward than the word may imply. E-Commerce is essentially any transaction that takes place online, so for example, when you purchase food using an online delivery application.
These days, most purchases are made through eCommerce as there has been a drastic increase in the number of people shopping online or simply making transactions through online services such as PayPal. As well as eCommerce becoming much more popular, something else that has become increasingly popular in online gaming. Something that you may not have realized is that a lot of what we have learned from online gaming can actually be applied to the world of eCommerce, like all games that operate on an online function depend on the use of e-commerce in some way or another. Here are 5 eCommerce strategies you can learn from the game industry.
Something that is a very regular part of almost all online games is the use of in-game currency. Not many people feel comfortable making a physical purchase every time they want to buy or unlock something in the game, so using in-game currency makes this feel a lot less daunting and money-consuming.
Usually, in-game currency can be earned in small amounts, but it is bought in bundle packages for the most part. If you are thinking of setting up something similar, you could offer some in-site currency that your customers can use.
Object Trading Market
Another trend that you may have noticed in gaming is the introduction of in-game trading. Now depending on the game that you are playing, this trading could be absolutely anything. The most popular and most common example of in-game trading is probably skin trading. People will pay a lot of actual money to get skins that they can then sell on at a higher price, which means that there is continuous use of eCommerce within their games.
Something that the gaming industry absolutely depends on is customer loyalty. Without customer loyalty, games will be unable to reach the success that they may wish to. Gaining customer loyalty is something that should always be the focus of your business. You need to make sure that your customer feels as though they can trust your business as if they do not, they won’t feel the need to come back with repeat custom, which could be bad for your business.
We recommend that you always stay in contact with your customer, as this way you will be able to get an idea of what is working and what is not.
You may have noticed that a lot of gaming companies offer up merch to their customers. If you are a business that operates through eCommerce, it is probably more than likely to offer up some product in return. If you haven’t already, we recommend that you look at the best fulfillment services that you can use to sell merchandise to your customers and users. This will cut the middle man and mean that you don’t have to stock anything for yourself.
Something that you may know is that most people access the internet these days through their mobiles. Companies are more than aware of how much people are starting to depend on their phones, which means more and more gaming companies are starting to move their games to more accessible mobile platforms. If you are someone that owns an eCommerce business, we recommend that you ensure that it is compatible with mobile devices. This will mean that more people will feel the need to use your company page, which will only increase the potential profits.